Everything in this world has its own story-- a setting, a plot, a hero, a villain. Though who or what represent these pieces of the story may not be so clear. We ascribe meaning to everything and everyone that we see, and so, the nature of each story is, in truth, our own personal nature. The great designer is a great story teller and a great scholar. He tastefully pens his narrative, moving seamlessly from scene to scene on the page or the screen-- though he is forever informed by a sense of perspective. He is also a problem solver-- seeing opportunity with every obstacle. And within each of these elements, he lets his artistic sense preside. Thus, the great designer is both magician and philosopher, mathematician and mystic, engineer and laborer. He embodies a dual spirit, fusing form and function. He is the skilled writer, always bearing his audience in mind while never taking them for granted.
--Rassamee Ruangsri